Much like the internal journey map, the external journey map includes the stages of supporting your customer post-sales, but is a document shared with your customer and includes their goals as well. This helps both parties visualize how you will work together, how you’ll help support them as their CSM, and the things that need to be done for everyone to reach the goals they're striving for.

This template includes an explanation of each section and a “real world” example to help you put it into practice quicker.