Journey maps are a visual representations of the customer's experience with your product and service, and are absolutely critical for customer-facing teams to build. They help companies determine what their post-sales team structure should be, highlight opportunities to make the customer experience better, and help ensure that each department is aligned with the right steps of the customer’s journey.

Use this template to optimize your customer's journeys, or as a starting point for building your post-sales teams! It includes an explanation of each section and a “real world” example to help you put it into practice quicker.